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Trendsetters at Work: Disa NYC

By GossipRevealed / Published on Tuesday, 29 Dec 2015 08:52 AM / No Comments / 393 views

Trendsetters at Work, DISA NYC

Trendsetters at Work, DISA NYCJennifer Cooper, E! Entertainment

Moms, take note! 

When it comes to being a rock-star parent, everything you put on your baby’s body matters, from what products you use on their skin to what clothes you dress them in. That same messaging has always been important to Daria Einhorn, the creative director of Disa NYC. To find out what inspires the powerhouse-business woman (who cites celeb mom and entrepreneur Jessica Alba as an inspiration) behind the New York-based children’s line, keep reading! 

What was your first job?
A modeling gig in Moscow.

How did you get started in your career?
Growing up I was always surrounded by kids, so after founding a spa and salon for children and having my own kids, I was inspired to bring some cool ideas to the world of children’s fashion. Finding the right people and educating myself took some time but since I’ve launched DISA NYC. It gets more interesting day by day.

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Trendsetters at Work, DISA NYCJennifer Cooper, E! Entertainment

What is a typical day like for you?
The biggest chunk of my day is dedicated to my kids; making them lunches, dropping off/picking up from schools, volunteering at their schools. But I do have 5-6 hours in the afternoon for work: drawing the designs, testing the patterns, connecting with boutiques, etc.

Tell us about your office décor. When did you last give your office a makeover?
My office is pretty organized with a couple of desks in weathered white, a pin-board for inspirational images, fabrics samples and there’s a park view with great sunlight. The last makeover was less than a year ago, so everything seems pretty fresh right now.

What inspired you to launch Disa NYC?
My boys mostly. Also, the idea of having handmade clothes that I know where each piece, fabric, pattern, print, etc. is coming from.

Do your sons ever model the line? And have any celebrities’ kids worn your clothes?
My kids definitely model the line with their friends since I don’t have a girl. Any child’s image on the Internet is a touchy subject so I don’t get myself involved in that, but I hope all of our customers, including the celebs, enjoy dressing their kiddos in my clothes.

Trendsetters at Work, DISA NYCJennifer Cooper, E! Entertainment

How would you describe your personal style? And as a busy mom and businesswoman, what’re your go-to outfits?
Button-downs and skinny jeans with soft, suede oxfords is my uniform for the day and silk dresses in deep, muted colors for a business dinner.

What’s the best part about your job?
Seeing the whole process: from a design idea, to the pattern, to the actual piece. It’s pretty exciting.

What’s the most daring career risk you’ve ever taken?
The most daring career risk was to go from just thinking about this cute little idea of handmade clothes to going through the actual process: hiring people, finding the right fabrics, drawing and redrawing the designs, etc.

Who are some of your career heroes?
Jessica Alba and Jennifer Fisher. Two independent women managing these amazing world-known brands while raising their kids, very inspiring.

What is the best piece of advice you’ve ever received?
I see how hard my husband works at his company FANCY and he definitely teaches me by his example to never give up.

Trendsetters at Work, DISA NYCJennifer Cooper, E! Entertainment

Finish the sentences below:
Today for lunch I had… sushi at Blue Ribbon.
The first website I log onto every day is… Fancy.com.
My usual Starbucks order is… a soy latte.
If I wasn’t doing this job, I would… be trying to do this job.
My favorite place to visit is… anything that is close to the ocean.
List five things that are on your desk right now… records signed by Madonna (yay to 12 year me), our chihuahuas on my lap, a pretty bouquet from my hubby, charcoal air cleaner and Diptyque candles for fresh energy.
The book I’m reading right now is… Doctor Zhivago in Russian.

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